“Karpatska Dzherelna” at “Kurazh” or How Organizing a Brand Zone Increases Awareness
This June marked the first major event for the “Carpathian Dzherelna” brand, organized within the framework of Kyiv’s cultural and social event, “Kurazh”. The goal of this event was not only to introduce the audience to the brand but also to popularize it, create a strong connection with the youth, and lay the foundation for the brand’s further growth in the bottled water market.
The organization and design of the brand zone took three weeks, a testament to our team’s meticulous preparation and high professionalism.
